Defining and establishing a corporate culture starts by asking the questions why am I starting a business and what are the values that I wish to communicate. It is a good idea to put it in writing to further clarify it in your mind. Doing this makes it easier to communicate the idea to other employees, ensuring that is understood and consistently applied at all touchpoints of the company.
The goal should be to create a culture which is transparent, collaborative and an environment where employees feel valued and are not inhibited to express their ideas. Owners and management especially have to walk the talk for a healthy culture to flourish. If there is a compromise at any point, a gradual erosion will occur and spread like a disease to all levels of the business.
It has been statistically proven that in a healthy corporate culture employees are much happier, retention and productivity rates are higher even when the salaries are lower than their competitors. Organized activities, regular social outings to restaurants and pubs for example are great ways to strengthen relationships within the company. Encouraging and contributing funds for staff to start up their own activities during and off work hours is another great way to build moral and create a sense of community.
As you can see when the integrity of a company’s vision and value system is maintained from the top down a sense of pride and stewardship can take root, resulting in a healthy corporate culture.
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