According to dictionary.com it is defined as the following: the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination.
This definition is a good start but it is also important to point out how impactful creativity is in business and in our personal lives for overcoming great challenges and obstacles. This is where creativity truly shines, coming up with innovative, fresh ideas which push a relationship forward or a company to excel in the competitive market place.
How does creativity impact your business you may ask? Creativity plays a crucial role in determining how successful a business is, it is one of the key factors for discovering new strategies to differentiate and position a company from it’s competitors. It is a mode of thinking which thinks outside of the box, it breaks the rules and flips concepts and ideas on their head. This fresh perspective of thinking generates valuable new approaches to business challenges and It is required if one wishes move ahead of the pack.
Creative problem solving skills will enable workers and businesses to view the problem with a different set of eyes, compared to a traditional linear, text book approach of doing A, B,C and D. The most innovative solutions will result when the mind is open, curious, nonconventional and willing to try things that may seem to be ridiculous or far fetched. Unconventional ideas are what is needed and more and more business are arriving at this conclusion. High corporate value is now being placed on workers who are creative and they are counted on to come up with solutions to challenging business problems.
As you can see creativity is an essential skill to have in the mix to solve difficult challenges and to attain higher levels of success in both your business and personal life.
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